Recently there has been quite a lot of buzz about media dissolution and reassembly driven by the Web/RSS/Blogging. It probably reached the zenith when Slashdot reported today on the Media in 2014. I found some interesting related comments on the earlier RedHerring’s 2005: The year the media will turn inside out blog and Mitch Ratcliffe’s Media Transformation is inevitable blog.
Some snippets from RedHerring make an interesting read.

Everything is up for grabs. Audiences. Marketing channels. The very shape of advertising, marketing, and promotional spending. BzzAgent, a system that distributes product to individual bloggers for reviews, demonstrates what happens when companies’ primary promotional goal is to win evangelists to their products rather than to attract new customers.
The next year will see the kinds of evolutionary moments in media like those that last took place in warm puddles of ooze to produce man, ape, and slime mold. Media’s dissolution and reassembly will be the biggest story of 2005.

These comments and others raise some interesting questions. In the past new forms of media, be it television or radio, have co-existed well with the age old newspapers. Will the web’s next evolution, change all this? Think of it — it’s been a while since I visited my favorite(not any more) news publisher.

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