Comments on: Search Engine Revenues and Online Advertisements http://ebiquity.umbc.edu/blogger/2005/02/03/search-engine-revenues-and-online-advertisements/ EBB is the ebiquity research group\\\'s blog at the University of Maryland, Baltimore County (UMBC). We focus on technologies that facilitate the design, implementation and control of distributed, intelligent information systems -- mobile and pervasive computing, ad hoc networking, multiagent systems, knowledge representation and reasoning, and the semantic web. As the tides of technology ebb and flow, we hope the good ideas wash up on our beach and the bad ones drift back out to sea. Tue, 06 Dec 2011 19:29:16 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anubhav http://ebiquity.umbc.edu/blogger/2005/02/03/search-engine-revenues-and-online-advertisements/comment-page-1/#comment-74 Anubhav Sat, 05 Feb 2005 12:02:31 +0000 /?p=158#comment-74 Well, Google AdSense is something different. There Google is charging you for bringing more ads on your page. And you are getting paid for bringing traffic onto the advertisers page. Well, its is comparable to Amazons Affiliate porgram, just that Google acts as a broker for smaller sites which cannot afford to maintain an affiliate program like Amazon. Also it simplfies the process of ad placement for the webpage owner. Though in cases I feel product placement is not as personal as in the case of Amazon Affiliates. Well, Google AdSense is something different. There Google is charging you for bringing more ads on your page. And you are getting paid for bringing traffic onto the advertisers page. Well, its is comparable to Amazons Affiliate porgram, just that Google acts as a broker for smaller sites which cannot afford to maintain an affiliate program like Amazon. Also it simplfies the process of ad placement for the webpage owner. Though in cases I feel product placement is not as personal as in the case of Amazon Affiliates.

]]> By: Pranam Kolari http://ebiquity.umbc.edu/blogger/2005/02/03/search-engine-revenues-and-online-advertisements/comment-page-1/#comment-70 Pranam Kolari Fri, 04 Feb 2005 20:29:01 +0000 /?p=158#comment-70 That's a misconception. The search engine being a broker (e.g something on the same lines as Google AdSense, ofcourse I am not pointing fingers at Google) does get a part of the revenue. That’s a misconception. The search engine being a broker (e.g something on the same lines as Google AdSense, ofcourse I am not pointing fingers at Google) does get a part of the revenue.

]]> By: Anubhav http://ebiquity.umbc.edu/blogger/2005/02/03/search-engine-revenues-and-online-advertisements/comment-page-1/#comment-69 Anubhav Fri, 04 Feb 2005 20:15:15 +0000 /?p=158#comment-69 How will it be any increase in the revenue for Search engines, cause as far as I understand the landscape..the revenues generated on an advertisement click on a personal home page or blog page is not shared by the search engine which directed the click. It solely is attributed to the page owner. How will it be any increase in the revenue for Search engines, cause as far as I understand the landscape..the revenues generated on an advertisement click on a personal home page or blog page is not shared by the search engine which directed the click. It solely is attributed to the page owner.

]]> By: Pranam Kolari http://ebiquity.umbc.edu/blogger/2005/02/03/search-engine-revenues-and-online-advertisements/comment-page-1/#comment-68 Pranam Kolari Fri, 04 Feb 2005 17:33:34 +0000 /?p=158#comment-68 That's the bidding process for sponsored links on the search results page which is totally understandable. But seach engines allow advertisements to be part of personal home pages, blogs etc. Now skewing in this scope is ranking pages which show these advertisements highly. This way the number of hits to these blogs increase(since traffic is highly dependent on search engines) and hence a corresponding increase in advertisement clicks on these pages which will finally result in increase in revenues of search engines. That’s the bidding process for sponsored links on the search results page which is totally understandable. But seach engines allow advertisements to be part of personal home pages, blogs etc. Now skewing in this scope is ranking pages which show these advertisements highly. This way the number of hits to these blogs increase(since traffic is highly dependent on search engines) and hence a corresponding increase in advertisement clicks on these pages which will finally result in increase in revenues of search engines.

]]> By: Anubhav http://ebiquity.umbc.edu/blogger/2005/02/03/search-engine-revenues-and-online-advertisements/comment-page-1/#comment-66 Anubhav Fri, 04 Feb 2005 14:31:50 +0000 /?p=158#comment-66 What kind of skewing of results are u talking abt? Can you give an example. As far as the Sponsored Links go, there is a bidding process for the ad spaces. And those are completely based on the bid amt and some other factors. What kind of skewing of results are u talking abt? Can you give an example.

As far as the Sponsored Links go, there is a bidding process for the ad spaces. And those are completely based on the bid amt and some other factors.

]]>