When we named our semantic web search engine Swoogle, we registered Swoogle.org but none of the other Swoogle top level domains. A .org address seemed appropriate since we had no plans to commercialize Swoogle and also wanted to mostly use http://swoogle.umbc.edu/ as the canonical URL for branding reasons. Well, we should have spent the extra $10 to secure swoogle.com. A Google Alert just informed me of a new web site at swoogle.com devoted to “Adult clothing galleries for women’s erotic day & evening clothes, sexy bikinis & swimwear, erotic lingerie fashions, and sexy shoes & boots”.

Why Swoogle? Well their official name seems to be “Sexy Women’s Online Galleries for Lingere Etc”.

We live in a fallen world.

Anybody know a good trademark lawyer?

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