ClickZ news reports:

“A new survey released today of over 36,000 readers of blogs shows different segments of blog readers have distinct characteristics. Conducted by the Blogads network, the study breaks out blog audiences into four categories: readers of political, gossip, mom and music blogs.”

Here are results of the blogads survey. While these are interesting, our own studies suggest (here and here) that we need a richer ontology of blog topics and better techniques of identifying the feeds that matter.

Related posts:

1. Zune, you are too late to the mobile music swapping scene
2. xpod senses what music you’d like to hear
3. Blogshares: a stock market for blogs
4. Technorati’s blog search service finds blogs, not posts
5. How Google separates the blogs from the splogs