Analyzing AOL search data shows click through rates for search rank

August 12th, 2006

SEO Blackhat is reporting an interesting analysis enabled by the AOL search data that shows the click through rate (CTR) a search result by position.

Rank CTR
1 .421
2 .119
3 .085
4 .061
5 .049
6 .041
7 .034
8 .030
9 .028
10 .030
>10 .113