Analyzing AOL search data shows click through rates for search rank
Tim Finin, 1:00pm 12 August 2006SEO Blackhat is reporting an interesting analysis enabled by the AOL search data that shows the click through rate (CTR) a search result by position.
| Rank | CTR | 1 | .421 |
| 2 | .119 |
| 3 | .085 |
| 4 | .061 |
| 5 | .049 |
| 6 | .041 |
| 7 | .034 |
| 8 | .030 |
| 9 | .028 |
| 10 | .030 |
| >10 | .113 |
Ebiquity Blog
