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Analyzing AOL search data shows click through rates for search rank

Analyzing AOL search data shows click through rates for search rank

Tim Finin, 1:00pm 12 August 2006

SEO Blackhat is reporting an interesting analysis enabled by the AOL search data that shows the click through rate (CTR) a search result by position.

Rank CTR
1 .421
2 .119
3 .085
4 .061
5 .049
6 .041
7 .034
8 .030
9 .028
10 .030
>10 .113

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