A recent study has shown that in the UK a large number of children are swapping music using their phone.

A survey of almost 1,500 eight to 13-year-olds found almost a third shared music via their mobiles.

For music execs the news gets even worse:

Almost a half (45%) of children who said they did not swap music via their phones said they would like to.

The article states that most of the youths used bluetooth, without any drm in sight. This seems to make the Zune file sharing moot functionality. Why would I buy a Zune where I can only share things for 3 days or three plays no matter what the copyright of the media is when my mobile phone can do the same with no restrictions? I think that Microsoft is really missing the boat on wireless p2p sharing. If they just allowed unfettered copying of uncopyrighted material the Zune would have a chance. With YouTube coming to mobile phones, soon there will be a lot of mobile videos that could be passed around. That could make viral videos really viral.

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