Students: brand yourself with a blog
Tim Finin, 6:05pm 6 May 2008ACM’s TechCareers site offers “career-related resources, news and job postings for IT and engineering professions”. They recommend that IT professionals and those seeking to become one, should try Branding Yourself With A Blog.
“… Certainly personal branding isn’t a new concept, but the future of personal branding could be in at your fingertips—with a blog. One of the first steps in creating a brand for yourself is to make your blog visible. Post meaningful entries, comment on your industry’s top blogs, or simply gain a regular readership. “Visibility creates opportunities,†says Schawbel, a social media specialist at EMC Corporation. He believes that when you brand yourself, the competition becomes irrelevant. “The goal of personal branding is to be recruited based on your brand, not applying for jobs,†Schawbel says. …”
This is especially good advice for students.
Ebiquity Blog
May 7th, 2008 at 12:05 am
The ability to brand yourself with a blog is very important. I teach blogging classes and one of the first things I tell my students is that a blog is a peephole into your mind. What a way to let others see what it is that makes you tick!
May 11th, 2008 at 9:52 am
Tim,
I found this short quote quite interesting as I recently begun a blog for purposes other than self promotion (see http://www.jamescox.com.au if interested). Specifically I wanted to make a wide range fo financial information more accessible to the public than i feel it is.
Having said this, I have been struck by the personal branding effect that a blog can and will have if i continue to generate interesting and worthwhile articles.
Thanks
James.
May 13th, 2008 at 2:38 pm
I’m a recent graduate that started a web development company. Looking at all the other competitors online, branding is becoming increasingly important (if not vital). Blogging is something that I’ve always considered as it provides a personal view beyond what a simple website layout can. Not only do viewers get to meet the ones behind the scene, blogging also enforce a strong distinctive character to your brand. I’m in the progress of redesigning my website and will also be making a blog the center of my brand.
Thanks for sharing!
May 15th, 2008 at 1:44 pm
I haven’t yet taken much consideration’s for “branding” of my blog, but I think in someway our sites take on branding naturally. After a Few month’s the readers just know what to expect in terms of what topics to expect and what type speech the blog author uses so I guess in a way without trying, we do end up branding ourselves
May 29th, 2008 at 11:50 pm
Interesting idea. I started a blog without thinking about branding myself. My blog has its own brand, but I’ve decided to stay anonymous for now, which can be a good solution for people who want to connect to people in the same field, but at the same time don’t want to give out too much personal information.