ACM’s TechCareers site offers “career-related resources, news and job postings for IT and engineering professions”. They recommend that IT professionals and those seeking to become one, should try Branding Yourself With A Blog.
“… Certainly personal branding isnâ€™t a new concept, but the future of personal branding could be in at your fingertipsâ€”with a blog. One of the first steps in creating a brand for yourself is to make your blog visible. Post meaningful entries, comment on your industryâ€™s top blogs, or simply gain a regular readership. â€œVisibility creates opportunities,â€ says Schawbel, a social media specialist at EMC Corporation. He believes that when you brand yourself, the competition becomes irrelevant. â€œThe goal of personal branding is to be recruited based on your brand, not applying for jobs,â€ Schawbel says. …”
This is especially good advice for students.