Aim for the fat part of the tail
Tim Finin, 8:10am 18 July 2008I like this image from Seth Godin’s post on The Long Tail and the Dip.

He argues that shooting for the head (#1) takes too much effort and money, but it doesn’t mean you have to resign yourself to life out on the thin part of the long tail (#3) — you can aim for “profit pocket #2″.
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July 25th, 2009 at 3:27 pm
Teach this triple truth to all: A generous heart, kind speech, and a life of service and compassion are the things which renew humanity.
July 5th, 2010 at 6:47 pm
While its clear that going for the head is popular in opinion, going for the tail end isnt ideal. Aiming just at the declining crest in profit pocket #2 is really where solid safe money resides