“… publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. … And with AdSense, you’ll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. … For publishers who are not yet placing ads in their feeds, any publisher who meets the requirements to join the AdSense program will also be able to use AdSense for feeds. You will be able to manage your feed ad units directly from AdSense Setup tab, and track performance right on the AdSense Report tab. …”