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  <event:Event rdf:about="http://ebiquity.umbc.edu/event/html/id/174/Monitoring-the-Corporate-Blogosphere">
    <rdfs:label><![CDATA[Monitoring the Corporate Blogosphere]]></rdfs:label>
    <event:title><![CDATA[Monitoring the Corporate Blogosphere]]></event:title>
    <event:speaker><person:Alumnus rdf:about="http://ebiquity.umbc.edu/person/html/Pranam/Kolari/"><person:name><![CDATA[Pranam  Kolari]]></person:name><rdfs:label><![CDATA[Pranam  Kolari]]></rdfs:label></person:Alumnus></event:speaker>
    <event:startDate rdf:datatype="&xsd;dateTime">2006-09-19T11:15:00-05:00</event:startDate>
    <event:endDate rdf:datatype="&xsd;dateTime">2006-09-19T12:00:00-05:00</event:endDate>
    <event:location><![CDATA[325b ITE]]></event:location>
    <event:abstract><![CDATA[Blogs are radically changing the face of communications on the Internet.
Beyond publishing content, blogs enable users to engage in conversation and
form tight knit communities, constituting a highly influential subset on
the Web. While the benefit of blogs to individuals is well studied, their
utility for an enterprise is less well understood.
<p>
This talk details how enterprises can benefit from adopting blogs,
internally, and externally. We show how internal
employee blogs enable expertise identification and community building,
hence promoting collaboration across geographies. We then discuss how blogs
external to an enterprise should be monitored, thus aligning corporate
marketing and communication with the Web 2.0 juggernaut.

<p>
This talk will touch upon some of the work I am doing with IBM. ]]></event:abstract>
    <event:tag><![CDATA[blog]]></event:tag>
    <event:tag><![CDATA[splog]]></event:tag>
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