]> 2006-10-19T14:00:00-05:00 2006-10-19T14:20:00-05:00
This presentation details how enterprises can benefit from adopting blogs, internally, and externally, in the context of IBM. We discuss how blogs external to an enterprise should be monitored, thus aligning corporate marketing and communication with the Web 2.0 juggernaut. We show how internal employee blogs enable expertise identification and community building, hence promoting collaboration across geographies.

 

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