@InProceedings{Determining_value_co_creation_opportunity_in_B2B_services,
	author = "Karuna Pande Joshi and Murthy Chebiyyam",
	title = "{Determining value co-creation opportunity in B2B services}",
	month = "March",
	year = "2011",
	organization = "Services Research and Innovation Institute",
	booktitle = "Proceedings of SRII Global Conference 2011",
}