Proceedings of the First International Conference on Web and Social Media (ICWSM)

On the Structure, Properties and Utility of Internal Corporate Blogs

Pranam Kolari, Tim Finin, Yelena Yesha, Yaacov Yesha, Kelly Lyons, Stephen Perelgut, and Jen Hawkins

March 25, 2007

Weblogs, or blogs are radically changing the face of communication within enterprises. While at the minimum blogs empower employees to publicly voice opinion and share expertise, collectively they improve collaboration and enable internal business intelligence. Though the power of blogs within organizations is well accepted, their properties, structure and utility are yet to be formally analyzed. In this paper, we study the use of blogs within a large corporation to reveal some of their interesting characteristics. We also propose new techniques to model the reach and impact of posts using the corporate hierarchy. We discuss how such a technique can feed into tools that identify the reach of blog posts, and the emergence of trends and experts within an organization.

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Tags: blog, business, corporate, enterprise

Type: InProceedings

Publisher: AAAI

Organization: AAAI

Note: Nominated for Best Paper Award

Downloads: 14918 downloads

Google Scholar Citations: 43 citations