On the Structure, Properties and Utility of Internal Corporate Blogs

Authors: Pranam Kolari, Tim Finin, Yelena Yesha, Yaacov Yesha, Kelly Lyons, Stephen Perelgut, and Jen Hawkins

Book Title: Proceedings of the International Conference on Weblogs and Social Media (ICWSM 2007)

Date: March 25, 2007

Abstract: Weblogs, or blogs are radically changing the face of communication within enterprises. While at the minimum blogs empower employees to publicly voice opinion and share expertise, collectively they improve collaboration and enable internal business intelligence. Though the power of blogs within organizations is well accepted, their properties, structure and utility are yet to be formally analyzed. In this paper, we study the use of blogs within a large corporation to reveal some of their interesting characteristics. We also propose new techniques to model the reach and impact of posts using the corporate hierarchy. We discuss how such a technique can feed into tools that identify the reach of blog posts, and the emergence of trends and experts within an organization.

Type: InProceedings

Note: Nominated for Best Paper Award

Tags: blog, corporate, enterprise, business

Google Scholar: 2_QtS2onxfMJ

Number of Google Scholar citations: 21 [show citations]

Number of downloads: 3652

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