Business Week on online reputations: Web attack

April 9th, 2007

Business week has an article on the need for companies to monitor their online reputation and take corrective action when it takes a downturn

Web Attack. Nastiness online can erupt and go global overnight, and “no comment” doesn’t cut it anymore. Here’s how to cope

There is a quote that goes something like “Never argue with people who buy ink by the gallon….” that is attributed to various people including Tommy Lasorda. Today is a good time to be an A-list blogger, it seems.

Companies such as Lenovo Group, Southwest Airlines, and Dell have specialists dedicated to engaging or co-opting their critics. Dell has made blogger outreach into such a discipline that the company’s team, including refreshingly straight- talking blogger-in-chief Lionel Menchaca, recently sat down for drinks, nachos, and fried zucchini at an Austin (Tex.) pub with blogger Jeff Jarvis. He’s the man who ignited the original Dell Hell customer-service crusade with his rants about the company. (Jarvis picked up his own tab.) “In a flash he transformed the borgish image of Dell for me,” says Jarvis. That wasn’t all. At Davos in January, Michael S. Dell sought out Jarvis at a cocktail party and apologized to him.

The article mentions BuzzLogic andReputationDefender. The latter was new to me. It seem aimed at individual customers and monitors social media and the web in general for “every possible piece of information about you”. If you see something you don’t like, you can push the DESTROY button and

Our trained and expert online reputation advocates use an array of proprietary techniques developed in-house to correct and/or completely remove the selected unwanted content from the web. This is an arduous and labor-intensive task, but we take the job seriously so you can sleep better at night. We will always and only be in YOUR corner.