Aim for the fat part of the tail

July 18th, 2008

I like this image from Seth Godin’s post on The Long Tail and the Dip.

Profit pockets on the tail

He argues that shooting for the head (#1) takes too much effort and money, but it doesn’t mean you have to resign yourself to life out on the thin part of the long tail (#3) — you can aim for “profit pocket #2”.