Google is from Mars, Facebook is from Venus

June 23rd, 2009

Wired has an interesting article on Facebook vs. Google, Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out.

“Today, the Google-Facebook rivalry isn’t just going strong, it has evolved into a full-blown battle over the future of the Internet—its structure, design, and utility. For the last decade or so, the Web has been defined by Google’s algorithms—rigorous and efficient equations that parse practically every byte of online activity to build a dispassionate atlas of the online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center. In other words, right where Google is now.”

This is definitely a David and Goliath match, what with Facebook not having turned a profit yet. The article does a good job of pointing out how their services are different and complement one another.

At the risk of evoking discredited stereotypes, maybe Google is from Mars and Facebook is from Venus.