EU approves law requiring user consent for Web cookies

November 13th, 2009

This ought to be fun.

According to an article in the WSJ, Europe Approves New Cookie Law, “the Council of the European Union has approved new legislation that would require Web users to consent to Internet cookies..”

The law could have broad repercussions for online ads. “Almost every site that carries advertising should be seeking its visitors’ consent to the serving of cookies,” wrote Struan Robertson, a lawyer specializing in technology at Pinsent Masons and editor of “It also catches sites that count visitors — so if your site uses Google Analytics or WebTrends, you’re caught.”

This hit slashdot (“Breathtakingly Stupid” EU Cookie Law Passes) this morning.

By the way, our ebiquity site uses cookies. Send mail to no-more-ebiquity-cookies at if you want to opt out.

Hmmmm. I wonder how we would implement cookie opt-out. I think setting a cookie to indicate that the user has opted out of your site’s cookies would be a good approach.