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	<pub:InProceedings rdf:about="http://ebiquity.umbc.edu/paper/html/id/518/Determining-value-co-creation-opportunity-in-B2B-services">
		<rdfs:label><![CDATA[Determining value co-creation opportunity in B2B services]]></rdfs:label>
		<pub:title><![CDATA[Determining value co-creation opportunity in B2B services]]></pub:title>
		<pub:publishedOn rdf:datatype="&xsd;dateTime">2011-03-30T00:00:00-05:00</pub:publishedOn>
		<pub:abstract><![CDATA[In Business to Business (B2B) IT outsourcing contracts service providers have to demonstrate value continuously to retain client loyalty.  However, sustained value can only be co-created by both service providers and clients though a collaborative process. This process of jointly creating value is termed value co-creation. In this paper we present a new technique that we have devised to identify the opportunities for value co-creation based on priorities for value drivers in an IT enabled B2B services contract. We illustrate this technique by applying it to the IT Helpdesk service.]]></pub:abstract>
		<pub:organization><![CDATA[Services Research and Innovation Institute]]></pub:organization>
		<pub:counter>3175</pub:counter>
		<pub:tag><![CDATA[service science]]></pub:tag>
		<pub:booktitle><![CDATA[Proceedings of SRII Global Conference 2011]]></pub:booktitle>
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					<person:Person rdf:about="http://ebiquity.umbc.edu/person/html/Karuna/Joshi"><person:name><![CDATA[Karuna Pande Joshi]]></person:name><rdfs:label><![CDATA[Karuna Pande Joshi]]></rdfs:label></person:Person>
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							<person:Person rdf:about="http://ebiquity.umbc.edu/person/html/Murthy/Chebiyyam"><person:name><![CDATA[Murthy Chebiyyam]]></person:name><rdfs:label><![CDATA[Murthy Chebiyyam]]></rdfs:label></person:Person>
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<person:Person rdf:about="http://ebiquity.umbc.edu/person/html/Karuna/Joshi"><person:name><![CDATA[Karuna Pande Joshi]]></person:name><rdfs:label><![CDATA[Karuna Pande Joshi]]></rdfs:label></person:Person>
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			<pub:softCopySize>1565859</pub:softCopySize>
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