The Business of Blogging

Start: Thursday, October 19, 2006, 02:00PM

End: Thursday, October 19, 2006, 02:20PM

Location: CASCON 2006, Toronto, Canada

Abstract: Blogs are radically changing the face of communications on the Internet. Beyond publishing content, blogs enable users to engage in conversation and form tight knit communities, constituting a highly influential subset on the Web. While the benefit of blogs to individuals is well studied, their utility for an enterprise is less well understood.

This presentation details how enterprises can benefit from adopting blogs, internally, and externally, in the context of IBM. We discuss how blogs external to an enterprise should be monitored, thus aligning corporate marketing and communication with the Web 2.0 juggernaut. We show how internal employee blogs enable expertise identification and community building, hence promoting collaboration across geographies.

Web Site: https://www-927.ibm.com/ibm/cas/cascon/workshopsignup/displayWorkshop?PublicView=true&Slot=THUPM&Num=38

Tags: blog, blogosphere, blog


	UMBC eBiquity Events / Talks The Business of Blogging OWL metadata Update record		The Business of Blogging Tweet Speaker: Pranam Kolari Start: Thursday, October 19, 2006, 02:00PM End: Thursday, October 19, 2006, 02:20PM Location: CASCON 2006, Toronto, Canada Abstract: Blogs are radically changing the face of communications on the Internet. Beyond publishing content, blogs enable users to engage in conversation and form tight knit communities, constituting a highly influential subset on the Web. While the benefit of blogs to individuals is well studied, their utility for an enterprise is less well understood. This presentation details how enterprises can benefit from adopting blogs, internally, and externally, in the context of IBM. We discuss how blogs external to an enterprise should be monitored, thus aligning corporate marketing and communication with the Web 2.0 juggernaut. We show how internal employee blogs enable expertise identification and community building, hence promoting collaboration across geographies. Web Site: https://www-927.ibm.com/ibm/cas/cascon/workshopsignup/displayWorkshop?PublicView=true&Slot=THUPM&Num=38 Tags: blog, blogosphere, blog ,