UMBC ebiquity

Modeling the Spread of Influence on the Blogosphere

Authors: Akshay Java, Pranam Kolari, Tim Finin, and Tim Oates

Book Title: UMBC TR-CS-06-03

Date: March 14, 2006

Abstract: Blogs have become a means by which new ideas and information spreads rapidly on the web. They often discuss the latest trends and echo with reactions on different events in the world. The collective wisdom present on the blogosphere is invaluable for market researchers and companies launching new products. In this paper, we validate the effectiveness of some of the influence models on the blogosphere. We validate the robustness of different heuristics in presence of splogs or spam blogs on the web. Experiments also show how PageRank based heuristics could be used to select an influential set of bloggers such that we could maximize the spread of information on the blogosphere.

Type: TechReport

Institution: University of Maryland, Baltimore County

Tags: blog, blogosphere, influence

Google Scholar: q74-QGrPrWMJ

Number of Google Scholar citations: 47 [show citations]

Number of downloads: 10268

 

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