Monitoring the Corporate Blogosphere
Tuesday, September 19, 2006, 11:15am - Tuesday, September 19, 2006, 12:00pm
This talk details how enterprises can benefit from adopting blogs, internally, and externally. We show how internal employee blogs enable expertise identification and community building, hence promoting collaboration across geographies. We then discuss how blogs external to an enterprise should be monitored, thus aligning corporate marketing and communication with the Web 2.0 juggernaut.
This talk will touch upon some of the work I am doing with IBM.