Proceedings of the International Conference on Weblogs and Social Media (ICWSM 2007)

On the Structure, Properties and Utility of Internal Corporate Blogs

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Weblogs, or blogs are radically changing the face of communication within enterprises. While at the minimum blogs empower employees to publicly voice opinion and share expertise, collectively they improve collaboration and enable internal business intelligence. Though the power of blogs within organizations is well accepted, their properties, structure and utility are yet to be formally analyzed. In this paper, we study the use of blogs within a large corporation to reveal some of their interesting characteristics. We also propose new techniques to model the reach and impact of posts using the corporate hierarchy. We discuss how such a technique can feed into tools that identify the reach of blog posts, and the emergence of trends and experts within an organization.

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blog, business, corporate, enterprise


Nominated for Best Paper Award

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Google Scholar Citations: 43 citations

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