Proceedings of SRII Global Conference 2011

Determining value co-creation opportunity in B2B services

and

In Business to Business (B2B) IT outsourcing contracts service providers have to demonstrate value continuously to retain client loyalty. However, sustained value can only be co-created by both service providers and clients though a collaborative process. This process of jointly creating value is termed value co-creation. In this paper we present a new technique that we have devised to identify the opportunities for value co-creation based on priorities for value drivers in an IT enabled B2B services contract. We illustrate this technique by applying it to the IT Helpdesk service.


  • 1565859 bytes

service science

InProceedings

Services Research and Innovation Institute

Downloads: 2007 downloads

UMBC ebiquity